Museum of the Future — Dubai, UAE
Dubai Future Foundation
60,000 sq meter
Killa Design
Atelier Brückner, ATS, Prolab Digital
Phillip Handforth

A cutting-edge wayfinding concept for the home of imagination

The Museum of the Future is an initiative of the Dubai Future Foundation. It is founded on the belief that Dubai’s future planning processes should be gathered in one home.

The practices of imagining, designing, and executing the future- come to life under one roof. From a vision that has evolved into a spectacular architectural statement, the Museum of the Future is not simply a museum but a gateway to a future world. The museum combines exhibitions, immersive experiences, and themed attractions. As a visitor, you are an active participant.

Mijksenaar was asked to develop the wayfinding concept and design for this venue. The key challenge was to combine cutting-edge, user-centric wayfinding design with respect for the architectural nature of the building. Based on the ‘ONE’ wayfinding principle, Mijksenaar developed the wayfinding strategy, brought to life in the concept of ‘Calm Clouds.’

+ Read more- Read less


The flow of the building has been designed around digitally and kinetically staged experiences, which are arranged in sequences throughout the building. Grabbing the visitor’s attention in between the various experiences has been at the core of the chosen wayfinding strategy. The main challenge was the large lobby with its multiple entrances and exits. This was solved by analyzing the visitor journey and placing wayfinding elements where visitors need them the most.



Dubai is a highly international destination and a meeting place for many nationalities. Residents, as well as more than a million visitors from abroad, have to understand and follow the guiding instructions. The dual language approach and a bespoke set of pictograms for this culturally diverse audience were developed, tested, and applied.



Cultural spaces serve as canvases, providing perfect surroundings and experiences for their purpose. The museum of the future is the very opposite with its outspoken, graphical, and expressive character. This created the need for a calm but present expression to act as guidance through the building, which resulted in the ‘calm clouds’ concept. Only there when you need it, transparent and soft in its appearance, but highly functional.



The outcome is a world-class wayfinding system that embraces the cultural surroundings through its soft and transparent manner, in contrast to the highly expressive nature of the architecture. Based on a concept strongly rooted in Dubai, the system’s creative direction is inspired by the city’s landscape: its beautiful sundowns and morning mist.


< Back to Projects

Let's talk wayfinding.


The choice to visit a cultural or leisure environment is driven by a desire to immerse oneself in a different world. We help your spaces make a lasting impact in the visitor’s mind.

Contact us