The ONE principle.

Creating a perfectly balanced wayfinding strategy by aligning Orientation, Navigation and Experience.


For every strategy we develop, we follow the same basic steps: Orientation, Navigation, and Experience or ONE. Our strategies are supported by data analysis, flow research, and an in-depth understanding of the context and use of a space or place.



Analyzing and using spatial characteristics like rhythm, landmarks, or light conditions of a place to help people intuitively ‘read’ and understand their surroundings without any explicit and written information.



Having established the potential of orientation, we define the need for visual information by mapping the various journey of people and developing the overarching information hierarchy.


Alongside the purely functional aspects of a system, we’re adding “identity through wayfinding.” Adding a sense of place and connection through form, expression, and placemaking elements.