Follow us

What’s in a name?

Well, a lot, if we’re talking about wayfinding strategy. Start with an overview of all destinations in a hospital, an airport or a city. Then, for each destination, use terms that are clear, consistent, distinctive and understandable.
For example, people are more likely to understand simple terms such as ‘walkway’ and ‘general hospital’ than complex and more unfamiliar terms like ‘overhead link’ and ‘medical pavilion’.

So, avoid unfamiliar abbreviations, long names or jargon – it may save lives …

(from: Carpman and Grant. Design That Cares: Planning Health Facilities for Patients and Visitors. John Wiley & Sons Inc, 2016)

image Erasmus MC: EGM architecten | Rob van Esch