Nestled in the heart of Amsterdam lies a historic gem that has stood the test of time.
It all started in 1873 when Gerard Heineken founded the family brewery that would eventually become an icon in the Netherlands.
One hundred fifty years later, the Heineken Experience remains one of the most sought-after destinations in the country, attracting nearly a million visitors each year.
But there’s more to the story than meets the eye.
Recently, the brewery underwent a significant overhaul to enhance the visitor experience. The need for extensive renovations became apparent, as long queues outside the museum were causing disruptions between cyclists, visitors, and cars in an already busy junction.
A complete architectural update was required to ensure that the brewery’s iconic legacy was preserved and visitors could have a fully immersive and digitized experience. Along with this, wayfinding was needed to guide, and reinforce the brand’s iconic identity seamlessly throughout the space.
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