From a whopping 4,700 applicants, 100 participants got the chance to test everything the Royal Museum of Fine Arts Antwerp (Koninklijk Museum voor Schone Kunsten Antwerpen) develops for the public, for two years. The test audience, The Finest Hundred (‘De Schoonste Honderd’), is critical and provides fascinating insights.
The audience is made up of both experienced and inexperienced museum visitors and get to work on these points, among others:
- they check for obstacles that may hinder visitors
- they investigate whether people find their way around the museum with ease and check if all information is clear*
- they try out the floor plan of the museum
- they test the website and the online ticket system
- they help us think about how we can better meet the needs of our visitors
This enables the museum to eliminate as many teething problems as possible before the grand opening on September 25, 2022!
Part of the test audience in action at KMSKA (image © KMSKA/MORREC)
*Mijksenaar advised on room numbering, routing, floor numbers and design for the new museum.