Orientation

The core of the Wayfinding Strategy, as originally designed nearly 20 years ago, has been enhanced but has the same fundamental core. It provides direction to travelers with a focus on departing and arriving processes. Information is color coded and priority is given to guidance for flight related information with an eye to the gate for departing passengers or to onward transportation once they have landed at the airport.

Navigation

The color coded system guides passengers through the complex process of departure, navigating parking, multiple terminals, transfers, check in, security and other processes required for today’s air travel process. The color coding informs everything from directional signs, flight information displays, maps and directories, to keeping the passengers focused on their travel journey.

Experience

The new design evolved from the need to modernize the system and have a connection to the surrounding New York Metropolitan area. The design echoes the design vernacular of New York City and its surroundings through vibrant use of bold colors; subdued, sleek black backgrounds; and a newly stylized Helvetica typeface.

Result

The result is an easy-to-use, comprehensive wayfinding manual that sets a new standard. It includes core principles and strategies and detailed guidelines and specifications, providing everything needed to implement and maintain an exceptional wayfinding system across Port Authority airports for years to come.

The published, updatable online manual is easily accessible by operators, designers, and stakeholders. These guidelines are crucial to maintaining the following:

• Wayfinding Strategy
• Sign design
• Online manual

Take a look at the Airport Standards Manual for Wayfinding ›

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