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New ‘behavior’ needs clear, consistent and communicative guidance

The ‘1.5 metre society’ – distribution of scarce space
‘We are literally talking about the distribution of scarce space,’ according to our prime minister in his latest press conference.
 ‘In many cases, custom-made solutions will be required in order to comply with the guidelines of the ‘1.5 metre society’.

Navigating the ‘new normal’ – what does this mean for your city?
‘Imagine that, with all kinds of creative interventions, subject to strict conditions, we would soon be able to go to work in the office, use public transport and visit the library. At the same time, that puts pressure on public transport and public space, the number of people in the street will immediately increase hugely’, he continued.
What does that mean for trains and urban transport? For the hustle and bustle of parks and shopping centres? For cycle paths and walking routes?

Clear and effective guidelines for Amsterdam’s cyclists
Enter our case to provide Amsterdam’s cyclists with clear and effective bicycle parking rules.
Over the last years it has become a big challenge for Amsterdam to ensure sufficient parking for cyclists. It is a challenge to make it attractive for cyclists to use these amenities, and know how to find them.

 Mijksenaar has developed a strategy for bicycle parking rules and advised on consistent communication of these rules. It was developed together with VU University and a traffic psychologist.
The project has established an increase of awareness of existing parking capacity, and made bicycle parking spaces easier to find, through:

  • Color: we have chosen the color green to show that it is a favoured action. Also, the color green is the national bike color in the Netherlands, used throughout the country for bicycle roads and junctions.
  • Text: using as little text as possible the message is conveyed clearly and concisely. The text on the signs shares the message of the set rules on bike parking that every cyclist (already) should know and the consequences of not following them.
  • Placement: Next to text we developed the most optimal places to place the signage. One example are the paving stones, on the floor near the parking racks.

Make use of space in a post Covid-19 world
With this project, we answered an urgent question for the municipality of Amsterdam: how to make bicycle parking spaces easier to find, and communication about bicycle parking rules clearer. 
This has resulted in an awareness of bicycle parking rules of 72% (a 41% increase) with Amsterdam citizens.
Since the start of the project, cities such as Alkmaar, The Hague, and Utrecht approached us to help them improve bicycle parking and communication for cyclists.

We are happy to support your city or municipality with our practical solutions for navigating our scarce space. Durable solutions as well as making use of existing applications is important for us.

For more information, please reach out to Aad Kalkman:
(06) 10 19 80 05

Curious to know more about our solutions for navigating the new normal?

 Have a look at these projects:

How far by foot? – City wayfinding Amersfoort
Utrecht, the first ‘legible’ Dutch city?

Mijksenaar 2

Amsterdam bicycle rules – Clear, recognizable totems to find a parking facility easily


City wayfinding Amersfoort – Find your location on the map to see what museums, parks, squares are there to discover (image: Wout Ritzema–Blinque / Van Beem & Van Haagen)