Avoiding visual chaos
DIVV Municipality of Amsterdam Period: 2009
Passengers of the North/South metro line will be faced with a variety of informative communications. The creation of proper routing, which will enable them to effortlessly reach their destination, is the main objective.
From a commercial point of view, maximizing the revenue per passenger is of the utmost importance. A happy traveller is more receptive to advertising and will gladly use the North/South metro line again.
This handbook offers a set of rules and guidelines that will optimize the effectivity of communications at all eight stations.
By allocating all communications (non-commercial or commercial) their own space, visual overload is avoided.