Rotterdam, Europe’s largest port, asked Mijksenaar for advice on improving the readability of its city centre. The city has a characteristically innovative and modern identity. A large section of the city centre was built after the Second World War and as a result, many visitors say Rotterdam feels unlike the cities they are accustomed to.
Over a period of two months, Mijksenaar has examined the city centre. We put ourselves in the positions of visitors, discovered the city for ourselves and held interviews with locals and tourists. We then translated the data into a strategy plan on increasing the readability of the city. The strategy plan embraces the identity of Rotterdam, its innovative character, striking architecture and amazing places.
Our designers draw a mental map of Rotterdam (by heart)
An important goal is to emphasize the variety of areas and possibilities. The transitions between these areas become easier and (though people may not even notice it) bridgeable. This allows every visitor, through suitable wayfinding, to experience the city and discover even more of its charms.
Municipality of Rotterdam