Reinforcing both travel and commercial information
Geneva International Airport Completion: 2011
Signs and digital displays help the traveller to find his flight in an international airport. Commercial media entice him to spend time in the airport’s shops and restaurants, and promote airlines and luxury brands.
Without guidance, it is easy for different media to conflict. A spatial zoning plan safeguards the effectiveness of all different media and messages. It creates a level playing field for all involved parties, and also shows untapped commercial possibilities.
This spatial zoning plan serves various parties within Geneva International Airport (GVA). The plan helps to reinforce both travel and commercial information instead of weaken them.