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Gelderlandplein shopping center

A great shopping experience

Kroonenberg Groep   Period: 2015–2016

Gelderlandplein shopping center is a meeting point with great shops and facilities in Amsterdam Buitenveldert.

The expansion and renovation of the shopping center, demanded new wayfinding.

The goal was to create a shopping mall with a high-quality appearance, in line with the new architecture. The consistency of all wayfinding elements i.e. identification of the external facades, the directional signs, and orientation maps were given big attention.

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Directional signage towards parking facilities, hotel, and offices

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Illuminated signs inside the parking facilities – rarely applied in shopping centers