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Gelderlandplein shopping center

A great shopping experience

Kroonenberg Groep   Period: 2015–2016

Gelderlandplein shopping center is a meeting point with great shops and facilities in Amsterdam Buitenveldert.

The expansion and renovation of the shopping center, demanded new wayfinding.

The goal was to create a shopping mall with a high-quality appearance, in line with the new architecture. The consistency of all wayfinding elements i.e. identification of the external facades, the directional signs, and orientation maps were given big attention.


Directional signage towards parking facilities, hotel, and offices


Illuminated signs inside the parking facilities – rarely applied in shopping centers