Follow us

ABN AMRO insurance pictograms

Find the information you need, easy and quickly

ABN AMRO   Completion: 2014–2015

Insurance policies are often exhaustive and obscure. In 2013, ABN AMRO began rewriting its insurance policies, the aim was to make them shorter and clearer. Mijksenaar developed pictograms for the basic components of each type of insurance, for instance: ‘What does this insurance cover?’ The pictograms make it even easier for users to find the right information quickly.

We developed a total of 50 pictograms for 12 different types of insurance. The new insurance policies including pictograms are operational as of 2015.


A small selection of pictograms for different types of insurance