An urgent question
With this project, we answered an urgent question for the municipality of Amsterdam: how can we make bicycle parking spaces easier to find, and communication about bicycle parking rules clearer. This project resulted in a 41% increase (now 72%) in awareness of bicycle parking rules with Amsterdam citizens.
About the project
More and more people in Amsterdam use the bicycle as their preferred mode of transportation. Although the municipality encourages this development; over the last years it has become a big challenge for Amsterdam to ensure sufficient parking for cyclists in the past years. It is a challenge to make it attractive for cyclists to use these amenities, and know how to find them.
Mijksenaar has designed a strategy for bicycle parking rules and advised on consistent communication of these rules. We established an increase of awareness of existing parking capacity, and made bicycle parking spaces easier to find.
Chris Olivers (professor of Cognitive Psychology at VU University), Gerard Tertoolen (founder of XTNT, and traffic psychologist), and Henk Siemonsma (DSGN.FRM) acted as our sounding board.
More cities to follow
Since the start of the project in 2016 we have been approached to help improve bicycle parking in a number of cities, including Alkmaar, The Hague, and Utrecht to help them improve bicycle parking. With this commended project we hope to set the precedent for bicycle parking culture throughout cities worldwide.
IIID Award for ‘Bicycle Rules’
Mijksenaar has been awarded a Silver IIIDaward (Traffic and Public Transports category), by the International Institute for Information Design, for our project ‘Bicycle Rules’.
Chris Olivers (Professor Cognitive Psychology, VU)
Gerard Tertoolen (founder of XTNT and Traffic psychologist)
Henk Siemonsma (DSGN FRM)