The Amsterdam based design agency Mijksenaar officially launched its ‘2017 Digital Airport Index’ today. The Index assesses the digital customer journey measured across 52 European airports.
The ‘2017 Digital Airport Index’ compares and rates the airport’s digital connectivity, e-commerce, social media presence, and brand consistency.
About the Index
The objective study was initiated in 2016 through collecting data of more than 50 European airports. The results show the maturity level of digital integration at airports.
With the presentation of the Index, Mijksenaar’s intention is to create seamless experiences for passengers at airports worldwide.
44% of airport websites not mobile-ready, indoor navigation underestimated
Some of the findings include:
- proper and free internet connection seems to be a commodity, 90% of the airports are offering it. However, only 37% of airports offer unrestricted wifi at the airport;
- 44% of airport websites are not optimized for mobile devices, this is surprising as airports aim to have an integrated digital offering;
- 86% offer mobile parking payment, and 13% offers e-shopping facilities;
- 44% of the airports offer indoor navigation, a service that should nowadays be commonplace;
- only 21% airport use consistent usernames across the top 3 social media platforms (Facebook/Instagram/Twitter);
- half of the airports, 27, don’t include their official airport name in Google search results.
Proper online presence is a basic necessity
Herbert Seevinck, CEO of Mijksenaar explains:
‘We think an airport’s proper digital presence is equally important as clean toilet facilities at airports. Look at it as a basic necessity, if these are not in order people will notice. They will experience a broken link in their journey.