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ING’s new global HQ has opened

ING Cedar, the new global HQ in Cumulus Park, Amsterdam opened on Tuesday. Congratulations to ING and all participants!

For the Cedar building, Mijksenaar advised in natural wayfinding and how visitors experience the building personally, on top of the ‘common’ wayfinding signs.


Our design team came up with a number of ideas that enhance the user experience and offers a more personal and much smarter way to lead employees and visitors to their workplace or meeting.

images: courtesy of Blinque Imagineering/Van Beem & Van Haagen