Follow us

Herbert Seevinck interviewed for new publication Invisibles

In his new book, writer and New York Times journalist David Zweig interviews experts in unusual fields.

Wayfinding is one of these fields. Zweig interviewed Herbert Seevinck, partner and director of Mijksenaar.

The wayfinding chapter features many quotes from him and stories about work that Mijksenaar has done and, more broadly, some of Herbert’s perspectives on the field in general.

For most of us, the better we perform the more attention we receive. Yet for many ‘invisibles’ – skilled professionals whose role is critical – it’s the opposite: the better they do their jobs the more they disappear. In fact, often, it’s only when something goes wrong that they are noticed at all. Millions of these invisibles are hidden in every industry. And despite our culture’s increasing celebration of fame – they’re fine with remaining anonymous.

Invisibles is available in English and Italian.

This article first appeared in our newsletter Flows nr. 2, 2014

Photo Copyright: Image: Penguin Group