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Breaking the stigma – gender-neutral restroom pictogram for the Municipal Theatre

The Municipal Theatre in Amsterdam now offers gender-neutral restrooms to its guests. The pictogram was introduced on Hij is een Zij (‘He is a She’), a Dutch television program.
Dianne Zuidema, managing director of the theatre, says: ‘Being the Municipal Theatre, we belong to the city of Amsterdam, a place where as many people as possible have to feel welcome. I see the development in many public places so I am hopeful that other colleagues here in Amsterdam will follow.’

Stadsschouwburg Amsterdam

The pictogram’s introduction is in line with a worldwide development. Traditional ways of thinking are being challenged. With this design, Mijksenaar embraces different ways of identification. The diagonal line that cuts through the pictogram that has been used until now, is a symbolic indication for a new beginning.