The Art of Instructional Design
Paul Mijksenaar and Piet Westendorp
| Open Here The Art of Instructional Design Paul Mijksenaar and Piet Westendorp |
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Open here: the art of instructional design presents an entertaining array of the most ingenious, beautiful and frustrating visual solutions that designers and illustrators have invented to help us handle modern technology and everyday products. It shows us how to floss our teeth properly, where to insert the printer cartridge, which button to press to transfer a telephone call, how to use chopsticks, how to open a milk carton and where to exit a plane in case of an emergency landing. It traces the history of visual instructions and considers how our reluctant dependence upon them increases by the minute. But it also presents a variety of clever concepts and solutions designers have used to show us how to do what we need to do. The book includes an overview of the basic elements of visual instructions: the baffling yet remarkable drawings, cartoons and symbols that tell us where to cut, when to twist, how to repeat or how to do all the above. 144p paperback, 600 illustrations. Open Here published by: Joost Elffers Books, New York; ISBN 1-55670-962-5 Thames & Hudson, London; ISBN 0-500-28170X Hier Openen uitgeverij: Könemann; ISBN 3-8290-5204-9 Hier Öffnen Verlaghaus: Könemann; ISBN 3-8290-5330-4 Côté à Ouvrir maison d’édition: Könemann; ISBN 3-8290-5205-7 Abrir Aquí editor: Könemann; ISBN 3-8290-5433-5 |
| The American edition of this book can be purchased through Mijksenaar. A book signed by Paul Mijksenaar costs A signed book with a personal inscription costs 55 euros. (Please email the desired text – 25 words or less – to the address below.) Administration and shipping costs: |
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Books are shipped via parcel post unless otherwise requested. An estimate of shipping costs can be provided to purchasers requesting express service (FedEx). Please transfer payment (including administration and shipping costs) to account number 222413, Swift code IBAN: in the name of Include the title Open Here. Email a personal inscription (25 words or less), if desired, to office[AT]mijksenaar[DOT]com. Please include in your message the same name and address that appear on your remittance. In making an electronic payment, do not forget to mention your mailing address. The book will be shipped as soon as possible. |
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