Wayfinding concept & signage
A large-scale conversion of the Grote Zaal (Large Hall) within the De Doelen concert/congress building presented an opportunity to update the wayfinding and signage for the entire facility …
Client: Concert & congress building De Doelen, Rotterdam
Period: 2009 (June – September)
A large-scale conversion of the Grote Zaal (Large Hall) within the De Doelen concert/congress building presented an opportunity to update the wayfinding and signage for the entire facility. This change involved a new hall arrangement and revised seat numbering.
De Doelen is a building that consists of four entrances used in a flexible configuration. Concert goers usually make use of reserved seats in one specific concert hall. Congress visitors can make use of the entire building. To control the number of signs, the building is divided into threee divisions or quarters named after the foremost concert halls in that specific area of the building. Within these divisions, specific halls are indicated for clarity. The wayfinding concept includes affordances for dynamic components to be developed at a later stage.
The signage design is based on the floor plan of the Grote Zaal. This way, with possible future alterations in corporate identity, the wayfinding will remain intact. This is a sustainable design concept that suits Mijksenaar’s method of working.
The building’s facilities are indicated with pictograms designed (to match the signage design concept). Well-known facilities such as wardrobes and toilets did not require additional explanatory lettering.
Download De Doelen portfolio sheet (available in near future)