A great shopping experience

Kroonenberg Groep   Period: 2015–2016

Gelderlandplein shopping center is a meeting point with great shops and facilities in Amsterdam Buitenveldert.

The expansion and renovation of the shopping center, demanded new wayfinding.

The goal was to create a shopping mall with a high-quality appearance, in line with the new architecture. The consistency of all wayfinding elements i.e. identification of the external facades, the directional signs, and orientation maps were given big attention.